The MARQ District 1 is emerging as one of the luxury apartment projects with a rare location in the heart of Ho Chi Minh City, in the context of the Southern real estate market continuing to be supported by infrastructure, logistics, manufacturing capital flows, and demand for high-end living in the urban core. As industrial land rental prices in the South have more than doubled after nearly a decade, the story no longer stops at industrial parks or factories, but also extends to the appeal of Ho Chi Minh City as a center for operations, finance, services, and residence for professionals.
According to market data, industrial land rental prices in the Southern region increased from around USD 84/m2 in 2016 to approximately USD 185/m2 by the end of 2025, equivalent to an increase of about 120% during the 2016–2025 period. This growth shows that the Southern key economic region is entering a new development cycle, where real estate value is driven by transport infrastructure, supply chains, seaports, airports, expressways, and the expansion needs of international enterprises. Within this landscape, central Ho Chi Minh City real estate, especially luxury projects in District 1, has an additional foundation to strengthen long-term value.
Why does The MARQ District 1 benefit from the Southern infrastructure picture?
The project is located at 29B Nguyen Dinh Chieu, Da Kao Ward, in the core area of Ho Chi Minh City. This is a location that cannot be easily replicated, as central land supply is becoming increasingly scarce, while demand for owning and renting high-end apartments in District 1 continues to come from high-income customers, foreign experts, senior executives, business owners, and long-term investors.
The growth of industrial real estate in the South reflects an important point: manufacturing capital, logistics, and commercial flows continue to view Ho Chi Minh City and surrounding satellite provinces such as Dong Nai, Binh Duong, Ba Ria - Vung Tau, and Tay Ninh as strategic areas. As industrial parks expand and FDI enterprises, e-commerce companies, retailers, high-tech manufacturers, and logistics firms grow, demand for premium living spaces for management teams and professionals also rises. This is a real, sustainable demand group with strong purchasing power.
With its location in Da Kao, The MARQ District 1 does not compete based on proximity to factories or industrial parks, but through its role as a “central residential address” for customers who need fast access to offices, consulates, financial centers, restaurants, healthcare services, international education, and key transport routes. This creates a distinct value compared with projects in suburban areas.
Strategic infrastructure is raising the value foundation of central real estate
Since early 2026, many infrastructure updates in Ho Chi Minh City have continued to attract market attention. Projects such as the Ben Thanh – Thu Thiem Metro, the planned Thu Thiem – Long Thanh railway, Ho Chi Minh City Ring Road 3, Thu Thiem 4 Bridge, the Cat Lai – Phu Huu port-link road, and the transport system connecting to Long Thanh Airport all show that the city is entering a phase of accelerated infrastructure investment.
For luxury real estate, infrastructure not only makes transportation more convenient, but also reshapes the value map. As District 1 continues to maintain its role as the existing central core, while Thu Thiem is being developed into a new financial – administrative – commercial center, projects located in positions that connect these two poles will hold a major advantage. The project is situated in the existing central area, where residents can quickly access Ho Chi Minh City’s iconic amenities such as Notre-Dame Cathedral Basilica of Saigon, Independence Palace, Le Duan Boulevard, Saigon Zoo and Botanical Gardens, Grade A office buildings, and high-end service systems.
A noteworthy point is that Ho Chi Minh City’s infrastructure development is not taking place in isolation. Ring Road 3 enhances regional connectivity, Long Thanh Airport expands international aviation capacity, expressways and seaports support logistics, while the metro and Thu Thiem bridges strengthen inner-city connections. When all these elements operate within one ecosystem, central real estate is often the group that benefits in terms of recognition, liquidity, and value preservation.
The MARQ District 1 and the scarcity advantage of core central real estate
One of the most important factors in luxury real estate is scarcity. District 1 is an area with very limited new land supply, complex project development procedures, and increasingly high legal standards. Therefore, existing high-end apartment projects in prime locations often enjoy a natural advantage in terms of supply.
The MARQ District 1 possesses this advantage thanks to its location in Da Kao, an area highly regarded for offering a quieter living environment compared with the Ben Thanh – Nguyen Hue commercial core, while still being close enough to access all central amenities. For homebuyers, this factor creates quality of life. For investors, it forms the foundation for rental potential and asset value preservation.
In the context of rapidly rising industrial land rental prices in the South, Ho Chi Minh City is no longer viewed only as a place for production or goods transit, but also as the center of business decisions. When international corporations expand factories, warehouses, retail chains, or technology centers, they often need representative offices, management teams, professionals, and support services in the central area. Therefore, demand for high-end apartments in District 1 can be indirectly supported by the development of the entire region.
FDI capital flows and professional demand: a driving force for The MARQ District 1
Market reports show that after the pandemic, demand for ready-built factories, modern logistics warehouses, and high-quality industrial parks increased strongly. This reflects the transformation of the Southern economy: from low cost to higher value, from large land banks to more efficient operations, and from simple manufacturing to more complete supply chains.
For luxury apartments, potential tenants are often foreign experts, senior managers, entrepreneurs, young high-income families, and successful Vietnamese individuals who want to live in the city center. The MARQ District 1 can be suitable for this customer group thanks to its central location, premium living standards, quick access to amenities, and luxurious project image.
This is a point worth emphasizing when looking at real estate value: not every project benefits equally from infrastructure and industrial growth. Projects with good locations, clear legal status, stable management quality, and the ability to meet real residential demand will have a stronger advantage in the long term.
Long-term investment value comes from regional synergy
The MARQ District 1 is not located inside an industrial park, nor is it a direct product of the logistics market. However, the project is located where it can benefit from Ho Chi Minh City’s role as the “command center” of the region. As the South develops industry, seaports, airports, expressways, and supply chains, central Ho Chi Minh City continues to be the place where finance, commerce, services, consulates, offices, and high-end lifestyles are concentrated.
This is precisely the value of regional synergy. Industrial land prices increasing more than twofold within a decade show that capital flows and land-use demand in the South remain strong. As land, infrastructure, and operating costs rise, completed central locations demonstrate even greater scarcity value. Luxury real estate in District 1 is therefore not only a place to live, but also an asset associated with urban status.
The MARQ District 1 can be positioned as a choice for customers who want to own a high-end apartment in the center of Ho Chi Minh City, offering convenience for living, rental exploitation potential, and location within a region benefiting from the infrastructure – industrial – service development cycle of the South.
Should you consider The MARQ District 1 at this stage?
If investors are looking for a product that directly captures the wave from industrial parks, real estate near seaports, airports, expressways, or logistics hubs may be more suitable. However, if the goal is to own a luxury asset in central Ho Chi Minh City, linked to real residential demand, professional rental demand, and long-term scarcity value, The MARQ District 1 is a project worth considering.
The core point lies in how the market is viewed. Infrastructure in the South is expanding not only to serve transportation, but also to upgrade the economic role of the entire region. As suburban areas develop manufacturing and logistics, the central area will continue to play the role of coordination, trade, premium services, and residence for elite customer groups. This is an important foundation that helps luxury projects in District 1 maintain their appeal.
For homebuyers, the value lies in the central location, existing amenities, and premium living environment. For investors, the value lies in scarce supply, high-quality rental demand, and an increasingly clear regional infrastructure picture. Therefore, the project should not be viewed as a short-term asset, but as a long-term wealth-preservation choice in the center of the most important metropolis in Southern Vietnam.
For detailed consultation on available units, selling prices, payment options, and rental potential at the project, customers may contact:
NGO TRUNG HIEU – SENIOR CONSULTANT
📍 22–24 Street No. 5, Sala Urban Area, Ho Chi Minh City
📞 Call now: 0837 977 978
